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Dimensi-Dimensi Citra toko Yang Mempengaruhi Pelanggan Matahari Departemen Store di Jakarta

The objective of this research is to find out the response of customers about  store image and the dominant demension, which can make effect the customers to choice Matahari Department Store retail.

The instrument used in collecting the data were questionnaires which are distributed to 300 customers  as sample in 10 locations.

By using mean  and factor analysis with SPSS program version 12 , this research reveald that they agree with the about demensions of store image. There are 7 dominant variables of store image dimensions which give on effect  to customers to choice Matahari Depatment Store retail.

The result of this research need to obtain attention from related stakeholders because in general customers require a condusive and good store image , that can effect them  to came again to the  retail store.

Keyword:  Store Image, Demensions Store Image , factor Analysis .

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